Design Thinking |LEGO© Serious Play©

Most organizations take a traditional approach to user research. Using a researcher to act as a middle-man between users, designers, and business stakeholders. A researcher conducts user interview, observation etc. In the process, users are not fully consulted, and not given the freedom to express their thought.

How Might We bring the user into the Design team, give them a tool to express their thought, to help the team to discover the user experience together in a highly engaging, open and creative environment?

Co-Discover User Experience is the alternate approach and LEGO© Serious Play© method is the revolutionary method that can help to facilitate the process.

Hi, I’m SF Choong (more about Mr. SF Choong)

I am a Design Thinking and Agile strategist and practitioner, championing innovative ways to adopt Design Driven Agile. I have over 20 years of IT development, pre-sales , consulting and training experience. My approach to redesigning Agile learning has helped organisations improve the way product team deliver products that customers love.

I am also a trainer, facilitator and workshop curriculum designer. My “Agile Redesigned” program includes: Design Sprint with Scrum, Design Thinking using LEGO© Serious Play© method, SAFe PI Planning using LEGO© Serious Play© method, Agile Discovery using LEGO© Serious Play© method.